Six reasons people go to restaurants (that are NOT “to eat”)

Every brand person worth their salt is familiar with the Jobs To Be Done theory of consumer action. First developed by Tony Ulwick of Strategyn, Jobs To Be Done (JTBD) is, plainly, the idea that your customers don’t really buy products or services, but rather “hire” them, to complete a “job”. Nobody buys a balloon…

10 years since the emergence of the “Cheeky Nandos” meme: how food gets into our collective subconscious

Quite unlikely to register with English speakers outside the British isles, the “Cheeky Nando’s” meme (meme in the academic sense of an evolving and self-perpetuating piece of culture) has sadly been on a stasis since the sequence of hospitality lockdowns in the United Kingdom because of the Coronavirus crisis. But how did a restaurant brand…

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