Author: Dimi Lazarou

Symbolon Branding is now featured in Design Rush!

We are thrilled to announce that our brand identity design studio has been handpicked by...
Why Marty Neumeier is wrong about branding

Why Marty Neumeier is wrong about branding

What if we could understand each constituent element of a brand? In the ever-evolving world...
Brand Personality vs Human Personality

Brand Personality vs Human Personality

Brand Personality is a mental model that marketing, branding and PR people use in order...
Is “The Bible for typographers” an outdated relic?

Is “The Bible for typographers” an outdated relic?

The fourth edition of The Elements of Typographic Style has been under significant criticism from...
Six reasons people go to restaurants (that are NOT “to eat”)

Six reasons people go to restaurants (that are NOT “to eat”)

Every brand person worth their salt is familiar with the Jobs To Be Done theory...
What are Culturespaces and why are they important?

What are Culturespaces and why are they important?

Oftentimes, in trying to outline Brand and Design Strategy, we speak a lot about our...
10 years since the emergence of the “Cheeky Nandos” meme: how food gets into our collective subconscious

10 years since the emergence of the “Cheeky Nandos” meme: how food gets into our collective subconscious

Quite unlikely to register with English speakers outside the British isles, the "Cheeky Nando's" meme...
The parable of the arrow

The parable of the arrow

A man was wounded by an arrow thickly smeared with poison. His companions carried him...
Recommended reading — 17 books we loved

Recommended reading — 17 books we loved

Many people ask for book suggestions — here are a few selections of books that...
How many eggs do we need to make an omelette?

How many eggs do we need to make an omelette?

It's the end of the day. You feel a little peckish, and decide to whip...