Bringing The Yellow King to Bigger Venues
The Antilopes, the very talented hip hop music collective from Greece is bringing back the very successful series of events dubbed The Yellow King! This is the second year that The Yellow King is going to be running in Salonica, a city famous for its cultural output.
The project’s success will come from creating a compelling, powerful identity and materials that will be familiar in the established fans of the brand, but also from taking it to the next level, reflecting the higher quality of the venue for this year’s events, the improved strategy for the project, and the very fruitful creative journey that The Antilopes themselves have undertaken this past year.
We went on to redesign the logo, create a collection of social media graphics, a series of posters for the different dates and guest DJs, and some animated GIFs to promote the event.
Since the project has launched, The Yellow King has been a tremendous success, achieving a much wider reach in the social media campaigns, resulting in double the attendance in the event itself, while priming the now loyal following of the brand for next year’s events.