Vegapunk: an old-school DJ rebrands for the streaming era
Salonica-based DJ Constantinos Chatzaridis has been known to his audience as Rage for more than 15 years. His brand had been associated with very successful hip-hop events all over northern Greece, and his promotional efforts had started way before the digital era, in an age of local television spots and SMS blasting. His decision to open new revenue streams, curating and creating content to be distributed globally, got him thinking of pushing a rebranding, to reflect the direction he would be following in the future.
Before we even got started with designing a logo, we employed our new method to design brand identities – with our two Discovery workshops, and after laying down strategy with our client, we eliminated the guesswork from our process and we delivered a gorgeous brand identity.
With a new identity system, Vegapunk can increase brand recognition, solidify his already large following, and open fresh avenues of marketing, creating merchandise that looks awesome and brings more and more people to the eclectic hip hop tribe.
- Brand Identity
- Brand Strategy
- Logo design